Paul Clark, Ph.D.
Associate Professor, Marketing
Education
- B.B.A.: Brock University, Ontario, Canada, 1996
- M.S.M.: University of Alabama, Huntsville, 1998
- Ph.D.: Business Administration, University of Memphis, 2001
Teaching Interests
- Consumer Behavior
- Marketing principles
- Online teaching
- Personal selling
- Marketing management
research publications
- Joyce Young, Paul Clark and Faye McIntyre (2007). An Exploratory Comparison of the Dining Experience: Chain versus Independent Restaurants, Journal of Foodservice Business Research, Vol. 10, No. 3, p. 87-105.
- Joyce Young, Paul Clark and Faye McIntyre (2007), The Web as an E-Commerce Medium: An Exploratory Study of Consumer Perceptions in a Restaurant Setting, Journal of Marketing Channels, Vol. 14, No. 1, p 5-22.
- Paul Clark, Richard Rocco, and Alan Bush (2007), Sales Force Automation Systems and Sales Force Productivity: Critical Issues and Research Agenda, Journal of Relationship Marketing, Vol. 6, No. 2, p 67-87.
Contact
Paul Clark
Associate Professor
Marketing
College of Business
CB 913
Tel: 812-237-2063
Fax: 812-237-8129
pclark9@isugw.indstate.edu