Vernon Sweetin, Ph.D.
Visiting Associate Professor, Marketing
Education
- B.S.S.W.: Southern Illinois University
- M.S.W.: Indiana University
- M.B.A.: Southern Illinois University
- Ph.D.: Southern Illinois
University
Teaching Interests
- Consumer Behavior
- Branding
- Online Teaching
- Promotional Strategies
- Strategic Marketing
- Marketing Research
Research INTERESTS
- Willingness to Punish and/or Reward Brands
- Consumer Behavior
- Marketing Education