Editorial Style

The style of writing incorporated in University publications is crucial to the branding efforts. Writing should be active, friendly, and in first and second person narrative point of view (we, you). For example, “You will participate....” and “We will give you....” as opposed to “The student will be expected...”

Your manuscript copy should be clear and concise. Remember who your audience is and ask yourself one question: “Can the reader understand my message easily and quickly?”

When keyboarding the copy, please follow these suggestions:

Following these style guidelines will help provide consistency in all Indiana State University publications.

The Chicago Manual Style is the preferred reference for University publications.


Abbreviations


Academic Degrees

Academic Units and Administrative Offices

Advisor

Not adviser.


Alumna, Alumnae, Alumni, Alumnus.

Ampersand (&)

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Building and Facility Names

It is recommended that the following names be used in first reference to campus facilities:

Common or shortened forms of building and facility names may be used in second reference: the union, the library, etc.

Abbreviations of buildings and facilities should not be used in textual matter.

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Capitalization

See Academic Degrees, Academic Departments and Administrative Offices, Buildings and Facilities Names, Centers and Programs, Chairperson, and Titles.


Centers and Programs


Chairperson


Courtesy Titles

Dash

Do not confuse with a hyphen. A long dash is keyboarded by entering two hyphens with no space before, between, or after.


Dates

Use Arabic numerals without st, nd, rd, th.

Wrong: April 15th, 2001.
Right: April 15, 2001.


Degrees

See Academic Degrees.


Ellipsis

An ellipsis is used to indicate the deletion of words. Do not use an ellipsis to indicate a pause in thought.

Wrong: The University is concerned about all students ... not just a few.
Right: The University is concerned about all studentsnot just a few.
Right: “I came to this University because ... I found a very friendly atmosphere.”

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E-mail

E-mail and Web site addresses may be set off in brackets to eliminate confusion.


Ensure, Insure

Fax

Fax. Not FAX.


First Annual

An event is not considered to be an annual event until it has been held at least two successive years.


Fractions

His/Her

See Sexist Language.


Hyphens

Indiana State University.

Internet

Uppercase initial letter.


Major/Minor

Lowercase

Numerals

Organizations

Percent

Programs and Centers

Room Locations

Quotation Marks

Semester

Lowercase.

Series

Sexist Language

States

Spell out. The two-letter uppercase state abbreviations devised by the post office are for use in addresses only.


Time

Titles

Toward

Not towards.


Web site

Not web site or website.