Office of Communications and Marketing “University” (OCM-U)


2011-2012

In an effort to help campus units understand the multiple ways the Office of Communications and Marketing can help promote their programs, we will conduct a series of short seminars throughout the upcoming year. All sessions will be held on the second Tuesday of each month, from 2:00 to 3:00 p.m., and will take place in Erickson Hall, room 106.

Download the C&M University brochure (.PDF)

Schedule


June 14, 2011

Understanding the University’s Brand Marketing Strategy
Mark Edwards, Director of Marketing

July 12, 2011

Web Standards and Design Processes
Santhana Naidu, Director of Web Services

August 9, 2011

Photography Services and Publications Basics
Tony Campbell, Manager of Photography Services
Ted Wilson, Director of University Publications

September 13, 2011

Great Stories for Media and Magazines
Jennifer Sicking, Associate Director of Media Relations

October 11, 2011

Planning to Podcast
Dave Taylor, Director of Media Relations

November 8, 2011

Advertising and Media Buying for the University
Tara Singer, Assistant Vice President for Communications and Marketing

January 10, 2012

Videos, Scripts, and YouTube
Tracy Ford, Manager of Video Production

February 14, 2012

Social Media Strategies and Tactics
Santhana Naidu, Director of Web Services

March 13, 2012

Promoting Your Program
Paula Meyer, Coordinator of Media Relations

April 10, 2012

Media Relations for the Occasional Appearance
Tara Singer, Assistant Vice President for Communications and Marketing

May 8, 2012

Writing for the Web
Dave Taylor, Director of Media Relations
Santhana Naidu, Director of Web Services

June 12, 2012

Resources to Help Tell Your Story— Equipment You Can Borrow
Tracy Ford, Manager of Video Production
Tony Campbell, Manager of Photography Services