The marketing minor includes 18 credit hours. All courses are offered online. High-speed Internet access is required. To determine availability of a course for a particular semester, refer to the class schedule.
MKTG 332 Buyer Behavior—3 credits.
An interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the buying behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions. Prerequisites: MKTG 301 or BUS 361.
MKTG 333 Product and Pricing Strategy—3 credits.
Theory and applications of products, services, and pricing strategies for both American and multinational concerns organized as either a business or non-profit entity. Students are placed into a decision-making environment similar to that of a marketing manager engaged in product and pricing decisions. Prerequisites: MKTG 301 or BUS 361.
MKTG 334 Promotional Strategy—3 credits.
The promotional theory and application of the elements, advertising, personal selling, publicity, and sales promotion are examined for both American and multinational concerns organized as either a business or a non-profit entity. Prerequisites: MKGT 301 or BUS 361.
MKTG 353 Marketing Channel Structure and Strategy—3 credits.
This course deals with the nature, types, and roles played by marketing institutions within channels. The process of channel management is emphasized. Prerequisites: MKTG 301 or BUS 361.
BUS 361 Principles of Marketing—3 credits.
Survey of the entire field of marketing. Emphasis on the areas of products, pricing, distribution, and promotion. Prerequisites: Admitted to the Scott College of Business; BUS 202; ECON 201.
MKTG 301 Introduction to Marketing—3 credits.
A survey course that covers the basic principles of marketing. Marketing activities are applied to the specific interests of non-business majors. Prerequisites: junior standing. Note: Not open to College of Business majors on four-year programs.
MKTG 312 Motorsports Marketing—3 credits.
A comprehensive overview of marketing issues related to various aspects of motorsports. Each type of participant in the motorsports industry in terms of the participant's use of marketing principles and sponsorship is examined, as well as consumer behavior as it relates to motorsports fans. Prerequisites: Junior standing.
MKTG 347 Principles of Retailing—3 credits.
The practice of efficient retailing operations is studied. Subjects include: store location, pricing, promotion, personnel and organization, merchandise planning, and control. Prerequisites: MKTG 301 or BUS 361.
Indiana State Online Students Residing Outside of Indiana: Each of the states has its own approval processes for out-of-state institutions offering online degrees. While Indiana State University endeavors to offer all of its programs to as wide an audience as possible, all ISU online programs may not be available in all states. Currently, online programs are not offered in the states of Arkansas and Massachusetts. To check the status of programs available in a particular state, visit program availability.
The Catalog of Indiana State University is the document of authority for all students. The requirements given in the catalog supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements at any time.
Last updated 28 April 2014