This seminar introduces students to music business principles that infuse all aspects of today's music/entertainment industry—and enables students to explore career options in the music/entertainment industry.
The seminar touches on aspects such as artist management, the record industry, music publishing, concert promotion, and music retail/merchandising. Students apply their knowledge through practical exercises and music production activities.
By the end of the seminar, students will have produced marketing materials, a collection of original audio tracks, and a music video.
Last updated: August 2, 2013