Echinacea purpurea is the botanical name of purple coneflower. It is also called eastern purple coneflower. Its cone-shaped flowering heads are usually, but not always purple.
This perennial flowering plant is 1.2 m tall and 0.5 m wide at maturity. Depending on the climate, it begins to bloom in late May or early July. Its individual flowers (florets) within the flower head are hermaphroditic, having both male and female organs on each flower. It is pollinated by butterflies and bees.
Its habitats include dry open woods, prairies and barrens, as well as cultivated beds. Although the plant prefers loamy or sandy, well-drained soils, it is little affected by the soil's pH. Unable to grow in the shade, E. purpurea thrives in either dry or moist soil and can tolerate drought, once established.
E. purpurea can be propagated either vegetatively or from seeds. Useful vegetative techniques include division, root cuttings, and basal cuttings. Clumps can be divided, or broken into smaller bunches, which is normally done in the spring or fall.