Marketing (B.S.)
Indiana State University
Description:
The University offers a bachelor of science (B.S.) in marketing.
The Marketing Program provides students with the knowledge and skills needed to be successful marketing professionals. Upon completion of the program, students are knowledgeable about leading marketing theories, practices, and tools—and possess the ability to apply that knowledge as marketing specialists in local, regional, national, and global contexts in a socially responsible and ethical manner.
Course work combines required business and marketing courses with the opportunity to specialize in an area of marketing. Required marketing courses include study in the following areas:
- Buyer behavior
- Channel management
- Marketing research
- New product and pricing strategies
- Promotional strategy
In consultation with a faculty advisor, each student completes a marketing specialization that meets his or her particular career objectives. Specializations may be developed in the following areas, or tailed to meet a student's interest:
- Business, nonprofit and services, general, or international marketing
- Distribution, brand, purchasing, retail, or franchise management
- Advertising, research, entrepreneurship, public relations, and selling and sales
In addition, the program is initiating a specialization in sales and sales management.
Designed to prepare students for entry-level positions and long-term professional advancement, the Marketing Program teaches practical, workplace knowledge and skills through internships, research, project development with faculty, and community and business connections.
- Seventy-five percent of the classes are taught by full-time faculty members.
- Participation in multicultural and global business is a basic component of the program.
- Internships in business, service organizations, or government also are an integral part of the program, and can provide hands-on experience and academic credit toward the degree.
A unique feature is the opportunity to work directly with area business and service organizations through the program's student consulting projects, where teams of marketing students analyze actual marketing problems and recommend specific action plans to a client or firm.
Indiana State University's student chapter of the American Marketing Association is an excellent means of gaining marketing and leadership experience while having fun. The organization provides opportunities for hands-on experiences, networking with professionals at conferences and on-campus workshops, guest speakers, and social activities between students, faculty, and community business people.
Required Courses:
Careers:
Successful marketing is a priority for every organization. The importance of having marketing knowledge is clear, as statistics show that approximately 50 percent of those who hold senior management positions have a marketing background.
Upon completion of an Indiana State marketing degree, students possess the ability to recognize new trends, communicate effectively, make decisions, understand quantitative techniques, and develop the leadership and people skills needed for the variety of employment opportunities open to those with marketing experience.
A few of the employment opportunities in marketing include:
- Advertising
- Customer relations
- E-commerce
- Market research
- Retail buying
- Sales
- Sports marketing
Accreditation:
The University is accredited by the Higher Learning Commission of the North Central Association.
In addition, all programs in the College of Business are accredited by AACSB International—The Association to Advance Collegiate Schools of Business, the premier accrediting association of business programs.
Financial Aid & Scholarships
Students have many sources of financial support for their studies, including financial aid, work-study programs, veterans' benefits, and special scholarships for entering freshmen and transfer students.
In addition, the College of Business offers a variety of scholarships and awards, including scholarships for entering freshmen. Marketing students who achieve academic excellence are also eligible for scholarships and awards available through professional marketing associations.
For more information about these awards, contact the Marketing Program.
Further Information
Marketing Program
College of Business
Indiana State University
812-237-2086
www.indstate.edu/business/marketing
The Catalog of Indiana State University is the document of authority for all students. The requirements given in the catalog supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements at any time.
Last updated 8 June 2009