Indiana State to bring The Color Run to the Wabash Valley

June 10, 2014

Indiana State University is planning a colorful kickoff event for the 2014-15 school year.

The university is bringing The Color Run to Terre Haute on Aug. 23. One of the largest event series in the nation, the race douses participants from head to toe in different colors at each kilometer. Billed as the "happiest 5K on the planet," the event caters to everyone - first-time runners to professional athletes - and has no winners or official times.

"This is a great way to bring students, families and the community together at the start of what promises to be another banner year at Indiana State," said Aimee Janssen-Robinson, associate dean of students for student advocacy. "The Color Run is a healthy, fun event and we are pleased that the race has a fundraising component. We have designated the agencies of the Ryves Neighborhood Partnership, which serves our neighbors residing north and east of campus, as our charity partner."

Launched in 2012, The Color Run hosted more than 120 events with more than 1.6 million participants during its first two years. The series has more than 3 million "likes" on Facebook and more than 8 million views on YouTube and has been featured by such national media as ESPN, Runner's World, Sports Illustrated and Wall Street Journal.

So far, the Terre Haute event has been promoted primarily via social media and already has 2,500 participants registered.

"We've also been telling students and families about this event during New Student Orientation and are pleased that many parents have said they plan to join their students in taking part in The Color Run," Janssen-Robinson said.

This year, the series is kicking off its new Kaleidoscope Tour.

"Kaleidoscopes demonstrate the beauty of motion and change," said Jamie Miller, public relations manager with The Color Run. "Whether it's new runners getting ready for their first 5K, or seasoned athletes remembering what it feels like to just run for fun, the Kaleidoscope Tour will be an unforgettable event that will be filled with 5K magic. Participants can expect novel course attractions, fresh gear and new store merchandise."

Travis Snyder, founder of The Color Run, said the event is called the happiest 5K on the planet "because our events bring together friends and family in a unique, healthy, and fun environment. Our only rules are that people wear white and prepare to be covered in color at the finish!"

The Color Run, a for-profit company, "loves the opportunity it has to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for," Snyder said. A course for The Color Run has not yet been finalized but will include portions of the Indiana State campus as well as downtown Terre Haute, Janssen-Robinson said.

The event is scheduled to start at 8 a.m. Aug. 23. The cost, for registration prior to July 1, is $30 per person for teams and $35 for individual runners. Indiana State students will receive a $5 discount. More information is available at www.thecolorrun.com/terre-haute/.

Photo: http://www.smugmug.com/photos/i-6N7jwZC/0/L/i-6N7jwZC-L.jpg - Indiana State University will host a running of The Color Run on Aug. 23. The event will be similar to the Jan. 24, 2014 event in Clearwater, Fla. shown here (Flo-Foto)

Contact: Aimee Janssen-Robinson, associate dean of students for student advocacy, Indiana State University, 812-237-3939 or aimee.janssen-robinson@indstate.edu