A standing room only crowd gathered in Heritage Ballroom Thursday, Feb. 26, for the unveiling of Indiana State University's integrated marketing initiative. Speaking at the event were: ISU President Lloyd W. Benjamin III; Board of Trustees President Barbara House; Dr. Gary A. Bouse, vice president for University Advancement and executive vice president of the ISU Foundation; and Teresa Exline, assistant vice president of Communications and Marketing. During the event, the new commercials were shown to the crowd, and examples of the new print ads and billboards were displayed. ISU student Ranielle Moore and Dr. William J. Wilhelm, assistant professor of administrative systems and business education in the organizational department, were also recognized during the event. Both Wilhelm and Moore are featured in one of the campaign's print ads that was on display.

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