All businesses create and deliver goods and/or services to a target market. The online marketing minor provides students with an essential background in the core concepts and methods used by businesses to promote, distribute, and sell their goods and services. A minor in marketing broadens a student's knowledge in this key functional area of business, thus increasing a student's own marketability to potential employers. The minor is also a way to provide critical business marketing knowledge and skills to students in other majors such as music, sports management, communications, and textiles, apparel, and merchandising to name a few.
The online minor in marketing includes 18 credit hours of coursework in areas such as marketing fundamentals, consumer behavior, promotional strategy, product and pricing strategy, and marketing channels. This blend of coursework, combined with any business-related major, provides the skills and knowledge needed to operate within the broader marketing function of any business.
Courses in this minor are taught by full-time faculty in the Scott College of Business. All courses are offered online. On-campus visits are not required.
The marketing minor is open to students in all majors except marketing. Courses in the marketing minor may satisfy requirements in the business administration major.
The marketing minor is open to students in all majors except marketing. In addition to completing a minor, students must fulfill the University's requirements for graduation with a bachelor degree, including successful completion of a major.
Note: Individuals who wish to enroll in one (or more) marketing courses—but do not intend to pursue bachelor degrees—may apply to the University as non-degree students. Registration is on a space available basis. For assistance, contact Indiana State Online at (812) 237-2345 or IndianaStateOnline@indstate.edu.
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The Graduate Catalog and Undergraduate Catalog of Indiana State University are the documents of authority for all students. The requirements given in the catalogs supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements at any time.