Marketing (B.S.)


The University offers an online bachelor of science (B.S.) in marketing that prepares students for careers in business-to-business as well as consumer marketing, working for either business corporations or nonprofit organizations using digital marketing or the more traditional forms of customer contact. Please note that online degree-seeking students can only complete the Marketing Management Concentration. The Sales Management Concentration is not available for online delivery. Students who complete the Marketing Program will become qualified for a diverse range of careers including business-to-business sales, retail management, marketing research, integrated marketing communications, and product management.

  • The online bachelor's degree in marketing includes 120 credits. Coursework includes required marketing courses plus electives in areas such as: business-to-business marketing; motorsports marketing; non-profit and services marketing; and retail management.
  • Students also complete a core of business courses required of all business students—and the University's Foundational Studies Program, which provides the knowledge students need in critical thinking, leadership, and interpersonal and communication skills. Optional minors are offered online in various fields. Each student works with an academic advisor to build a program of study based on the student's professional goals.
  • Several optional minors are offered online. Students must consult with their advisors to plan a program of study and ensure course prerequisites are satisfied. For further information, consult the online programs summary.
  • The program is open to entering freshmen (with no previous college experience) as well as transfer students. Previously earned college credit can be applied toward completion of the program per these transfer guidelines.
  • The program can be completed in four years (full time) if the student follows our recommended sequence. Students also have the option of part-time study. Applicable transfer credit may be used to satisfy some program requirements, thus shortening the completion time.
  • The Marketing Program is open to eligible students in the U.S. (including the District of Columbia and all U.S. territories). The program also is open to students in Canada (all provinces). The program is closed to students residing in countries other than the U.S. and Canada except for U.S. military and State Department personnel and their family members with APO/FPO addresses.

Required Courses


About 50% of individuals who achieve senior management ranks have a marketing background. Marketing has been recognized as a fast-track to top corporate executive positions since most marketing positions require a thorough knowledge of the company, the customer, and the product. The marketing major at Indiana State University prepares students for successful careers in the dynamic and exciting world of marketing. The most common career specializations are listed below.

  • Business marketing
  • Digital marketing
  • Integrated marketing communications
  • Advertising
  • International marketing
  • Retail management
  • Nonprofit marketing
  • Marketing research
  • Professional selling and sales management
  • Distribution management
  • Brand management
  • Franchise management

In addition, the Scott College of Business is accredited by the AACSB International.

Financial Aid & Scholarships

Students have many sources of financial support for their studies, including financial aid, work-study programs, veterans' benefits, and special scholarships for entering freshmen and transfer students.

Further Information

For further information and assistance, contact:

Indiana State Online
(812) 237-2345


The Graduate Catalog and Undergraduate Catalog of Indiana State University are the documents of authority for all students. The requirements given in the catalogs supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements at any time.