Marketing (BS)


The University offers a bachelor of science (BS) in marketing.

The Marketing Program provides students with the knowledge and skills needed to be successful marketing professionals. Upon completion of the program, students are knowledgeable about leading marketing theories, practices, and tools—and possess the ability to apply that knowledge as marketing specialists in local, regional, national, and global contexts in a socially responsible and ethical manner.

Coursework includes required business and marketing courses—plus one of the following concentrations:

  • Marketing Management Concentration
  • Sales Management Concentration

Designed to prepare students for entry-level positions and long-term professional advancement, the Marketing Program teaches practical, workplace knowledge and skills through internships, research, project development with faculty, and community and business connections.

  • Over 75% of the classes are taught by full-time faculty members holding doctorates.
  • Participation in career development activities is a basic component of the program.
  • Internships in business, service organizations, or government also are an integral part of the program, and can provide hands-on experience and academic credit toward the degree.

A unique feature is the opportunity to work directly with area business and service organizations through the program's student consulting projects, where teams of marketing students analyze actual marketing problems and recommend specific action plans to a client or firm.

Indiana State University's student chapter of the American Marketing Association is an excellent means of gaining marketing and leadership experience while having fun. The organization provides opportunities for hands-on experiences, networking with professionals at conferences and on-campus workshops, guest speakers, and social activities between students, faculty, and community business people.

Special Note: The Marketing Program is offered on the Terre Haute campus. The program is also offered via online learning.

Required Courses


Successful marketing is a priority for every organization. The importance of having marketing knowledge is clear, as statistics show that approximately 50% of those who hold senior management positions have a marketing background.

Upon completion of an Indiana State marketing degree, students possess the ability to recognize new trends, communicate effectively, make decisions, understand quantitative techniques, and develop the leadership and people skills needed for the variety of employment opportunities open to those with marketing experience.

A few of the employment opportunities in marketing include:

  • Sales
  • Customer service
  • Account management
  • Advertising and integrated marketing communications
  • E-commerce
  • Market research
  • Retail buying
  • Brand management

In addition, all programs in the Scott College of Business are accredited by the AACSB International. The sales program has also earned full membership in the University Sales Center Alliance and has been recognized as a "Top University Sales Program" by the Sales Education Foundation.

Financial Aid & Scholarships

Students have many sources of financial support for their studies, including financial aid, work-study programs, veterans' benefits, and special scholarships for entering freshmen and transfer students.

In addition, the Scott College of Business offers a variety of scholarships and awards, including scholarships for entering freshmen. Marketing students who achieve academic excellence are also eligible for scholarships and awards available through professional marketing associations.

Further Information

Prospective students should contact the Office of Admissions for further information and assistance.

Currently enrolled students should contact the following:

Marketing Program
Scott College of Business
Indiana State University


The Graduate Catalog and Undergraduate Catalog of Indiana State University are the documents of authority for all students. The requirements given in the catalogs supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements at any time.



Prospective students should contact the Office of Admissions for further information and assistance.

Currently enrolled students should contact the following:

Marketing Program
Scott College of Business
Indiana State University