Fonts

Indiana State University’s official fonts are ITC Lubalin Graph and Roboto. It is recommended that one serif font and one sans serif font complement each other in a publication. More than two font families in one publication are generally not recommended and can be visually confusing.

Short-Form Typography

The primary Indiana State University font for headlines is Lubalin Bold. When possible, enter headlines as all caps on university materials.

Lubalin Regular font is used for subheads.

Subheads should be written in the proper case. Any fonts beyond Lubalin Bold and Regular that have been used in the past are no longer approved. This is to create brand consistency across messages.

Long-Form Typography

Longer copy that is not a headline or subhead should use Roboto Bold and Roboto Light. Any fonts that have been used in the past are no longer approved. This is to create brand consistency with a more universally available typeface. 

Copy Guidelines

The Indiana State University name should always fall on one line, and not be separated into two or more. Only use abbreviations like “State” and “ISU” after “Indiana State University” has been listed on the visual or page. Opt for “State” over “ISU” when possible.