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Primary Fonts

Indiana State University’s official fonts are ITC Lubalin Graph and Trade Gothic. It is recommended that one serif font and one sans serif font complement each other in a publication. More than two font families in one publication are generally not recommended and can be visually confusing.

ITC Lubalin Graph

ITC Lubalin Graph is available in Extra Light, Book, Medium, Demi, and Bold with oblique versions of each weight. It is best used for:

  • Big bold statements
  • Subheads/body lead-in
  • Call outs
  • Short factual body copy

ITC Book

ITC Bold

Trade Gothic

Trade Gothic is a workman-like typeface with an earthy character owing to its quirky dissonances.

  • Text
  • Small captions
  • Legal copy

Trade Gothic Light

Trade Gothic Bold