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Visual Elements
Brand Colors
These are the only colors that should be used within Indiana State University materials. This ensures that there is clear brand recognition across the board. When possible, use Royal Blue and Light Blue colors. Dark Blue and Robin’s Egg Blue are available when necessary, for additional accents or the stripe graphic.
For color usage on websites and other digital platforms please refer to the Digital Brand Color Accessibility Chart.
Primary Colors
Royal Blue
RGB 0, 102, 179
CMYK 100, 60, 0, 0
HEX 003DA7
PANTONE 293C
Light Blue
RGB 0, 191, 243
CMYK 72, 0, 0, 0
HEX 00BFF3
PANTONE 298C
Dark Blue
RGB 22, 50, 92
CMYK 100, 85, 35, 30
HEX 00386B
PANTONE 295C
Robin's Egg Blue
RGB 135, 211, 225
CMYK 44, 11, 0, 0
HEX 66CCCC
PANTONE 3105C
White
RGB 255, 255, 255
CMYK 0, 0, 0, 0
HEX FFFFFF
PANTONE WHITE
Gray
RGB 110, 99, 89
CMYK 52, 53, 59, 24
HEX 716258
PANTONE Warm Grey 11
Iconography
Stripes
The blue stripe pattern reflects Indiana State’s diversity and the myriad expressions of what it means to be Blue. For maximum impact, use it sparingly.
There are two striped pattern designs available for use as design elements or background patterns: Striped and Argyle. These patterns should only be used in their horizontal orientation. Do not rotate them or use them vertically. Be mindful of legibility of type when it is placed over the stripes.
Striped

Argyle

Contact
Gillum Hall 102
Terre Haute, IN 47809
Phone: (812) 237-3773
Email: isu-marketing@indstate.edu
Office Hours:
Monday-Friday 8 a.m. - 4:30 p.m.