Visual Elements

Brand Colors

These are the only colors that should be used within Indiana State University materials. This ensures that there is clear brand recognition across the board. When possible, use Royal Blue and Light Blue colors. Dark Blue and Robin’s Egg Blue are available when necessary, for additional accents or the stripe graphic.

For color usage on websites and other digital platforms please refer to the Digital Brand Color Accessibility Chart.

Primary Colors

Royal Blue

RGB 0, 102, 179

CMYK 100, 60, 0, 0

HEX 003DA7

PANTONE 293C

Light Blue

RGB 0, 191, 243

CMYK 72, 0, 0, 0

HEX 00BFF3

PANTONE 298C

Dark Blue

RGB 22, 50, 92

CMYK 100, 85, 35, 30

HEX 00386B

PANTONE 295C

Robin's Egg Blue

RGB 135, 211, 225

CMYK 44, 11, 0, 0

HEX 66CCCC

PANTONE 3105C

White

RGB 255, 255, 255

CMYK 0, 0, 0, 0

HEX FFFFFF

PANTONE WHITE

Gray

RGB 110, 99, 89

CMYK 52, 53, 59, 24

HEX 716258

PANTONE Warm Grey 11

Iconography

Stripes

The blue stripe pattern reflects Indiana State’s diversity and the myriad expressions of what it means to be Blue. For maximum impact, use it sparingly.

There are two striped pattern designs available for use as design elements or background patterns: Striped and Argyle. These patterns should only be used in their horizontal orientation. Do not rotate them or use them vertically. Be mindful of legibility of type when it is placed over the stripes.