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Web Guidelines

Indiana State University Web Guidelines

Consistent guidelines are necessary in order to build widespread public awareness of Indiana State University's high-quality academic programs and services, and to ensure those visiting Indiana State University through its website can easily find the appropriate resources. Standards are necessary not only to reinforce the Indiana State brand, but to ensure a consistent and high-quality user experience.

The following guidelines are intended to support institutional policies 860 University-Related Websites and 870 Web Publications.

University Marketing is responsible for coordination of the institutional website resources. The primary goals of the institutional website include:

  • Marketing the Indiana State brand on local, regional, national, and international levels
  • Student recruitment: undergraduates and graduates
  • Provision of services and resources to current students and faculty/staff
  • Enhancement of connectivity with alumni

Web team responsibilities include:

  • Establish design standards for and related domains
  • Maintain CMS (Drupal) and develop new features 
  • Content maintenance on and related domains
  • Website guidance for colleges, departments and administrative offices
  • Training and support for faculty/staff members contributing to institutional websites
  • Google Analytics tracking
  • Usability testing
  • SEO efforts
  • Digital accessibility efforts
  • Online directory support

Domain guidelines for institutional websites:

  • Websites must be secured via HTTPS protocol

Design guidelines for institutional websites:

  • All websites must use the existent University theme(s) and features
  • Page banners must be free of text, with the exception of University Marketing brand verbiage
  • All web videos, graphics, photos, and text must be designed or approved by University Marketing
  • Embedded videos, graphics, photos, text must be optimized for mobile
  • Adherence to approved logos, fonts, and colors
  • Avoid using iframes for PDF, PowerPoint, and Word document types
  • Images should be sourced from
  • Avoid using collapsible navigation menus
  • Avoid using links sourced from Outlook/Microsoft 365

Accessibility guidelines

There are legal implications for websites that do not comply with accessibility requirements, so your attention to your website’s accessibility is encouraged.

  • Images should not be used as buttons or links
  • Images should not contain text
  • Alternative text (alt attributes) must be added to all images
  • Use descriptive links (e.g., ‘View Degree Requirements’) rather than generic links (‘Click Here’)
  • Tables should not be used for layout purposes or non-tabular data
    • Always select row one as the header row
    • Give the table a caption
  • Avoid using PDF, PowerPoint, or Word files for text that could easily appear as part of a web page
    • PDF documents should only be used for forms or documents that are meant to be printed
    • Add (PDF), (PowerPoint), or (Word) to the end of links that lead to the respective file types
  • Transcripts or closed captioning should be provided for videos
  • Use section headings (Heading 2, Heading 3, etc.) as architecture elements to separate sections and not as aesthetic design elements to outline sections of text pages
    • Blind visitors can use Heading elements to jump to specific sections

Best practices

  • Avoid tabbed layouts
  • Avoid blinking/flashing text, as well as tickers and scrolling text
  • Use high-quality images ( is the primary resource for institutional images)

Please contact the Garrett Rood, Web Director, with new feature requests, or any further inquiries.



Gillum Hall 102
Terre Haute, IN 47809

Phone: (812) 237-3773

Office Hours:
Monday-Friday 8 a.m. - 4:30 p.m.

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