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University Marketing researches, develops, and manages a creative mix of integrated brand marketing initiatives designed to promote the institution, enhance its reputation, and support student recruitment strategies consistent with the mission and core values of Indiana State University.
University Marketing administers the brand marketing program and budget; develops and coordinates multiple marketing action plans; monitors progress toward marketing goals; and actively communicates and promotes brand marketing goals and strategies to internal and external constituencies.
In this role, the unit directs the development, production, scheduling, delivery, and placement of advertising and related brand marketing materials and services specifically designed to promote and enhance the image of Indiana State University. This function includes the creation and distribution of multiple marketing materials; display options, flags and banners; and a selection of promotional items. In addition, the unit provides production assistance for selected radio and TV spots; and event planning and promotional assistance.
University Marketing also produces and places web marketing communications, print advertising, and selected event publicity and support. The unit also manages general media buying and ad placement, and offers marketing consulting services to the University community as needed.